There are four types of analytics: descriptive, diagnostic, predictive, and prescriptive. Transforming data with analytics needs to answer a question. When asking about the statistically probable future or inference for decision making, predictive and prescriptive analytics are the closest to providing the required results. Forecasting is predictive analytics that uses linear regression to create a trend line based on past data that extends to the future forecasting information to answer a question for insights that yield knowledge. Prescriptive analysis is a way to show cause and effect with data to yield insights into creating change based on data.

Problem Solving

Predictive and…

Data are facts. Datasets are collections of facts, or data. Analysis transforms facts into information and knowledge for use in decisions or to store for reference in decision making. Notably, the largest and most commonly used big data repositories are marketing data. The data is mined for information about consumer patterns to make decision affecting marketing, product development, and supply chain.

Scenario

Analyzing shopping data for descriptive analysis and seeking patterns can tell a story of consumer choice based on facts. What is trending? What price is an item more likely to be purchased? Is a quantity of an item preferred…

Understanding semantics by automation has impacted marketing and business. It also assists in learning about the psychology of human machine interaction by the analysis of results from an analysis of semantics. Semantics are the way we use language.

Example

Setting tone in a paragraph to reach an audience. Does the text encourage positive feelings about the topic, neutral, or is the reader in disagreement?

From earlier this year, Coca-Cola made several press releases about new sodas. One new soda expected in 2021 is Coca-Cola with Coffee. Caffeine? It is a coffee flavored soda that is not decaf. …

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Top three articles from June 2021

1. Easiest Way to Know Your Dataset by Dr. Monica
2. Tools for Analytics by Sarah Mason
3. Inside News — June 2021 by Sarah Mason

Within projects, there are different stages and planned phases. Data projects contain steps to complete. Assessing data is part of the strategy for creating and implementing solution for analysis, modeling. Data is assessed for supporting the goal of analysis or model. If the project is studying temperature over time to forecast weather events, then data included may be past temperature measurements and rainfall. However, if the data includes non-supporting facts, such as a daily pollen count, this can be excluded as not relevant to forecasting weather events because it is not weather-related. …

A view of 2021 mid-year, is part looking back and part looking to the future. Where have I been? Where will I be? Could I write something intensely personal. Yes. However, that is not along the themes I usually write about.

The year 2021 has become more normal starting during a pandemic and will likely end after the pandemic has lifted. Does that change and impact define my 2021? No. The discussion of reflection and predication for a year should not be defined by what did not happen, but what has and is likely to occur.

In reflection, I have…

Websites have developed over time from simple pages with links to now containing embedded apps and dynamic storage, video and audio.

The chatbot has become a standard to include on websites to allow users on a page to connect with the page owner for artificial conversations with high availability.

The chatbot is based logic, natural language processing, and artificial intelligence. When checking a utility bill online, there is a small icon in a bubble for “live chat”, which is a chatbot for customer service. The chatbot allows the user to retrieve account information in a native way, place billing inquiries…

Analytics come in different types based on what information is needed. Time-based information rely on analysis from data that includes time. There are four types of analysis: descriptive, diagnostic, predictive, and prescriptive. When focusing on what will happen, there are two types, predictive and prescriptive. Often these are confused, but are results that tell two different stories from data.

Predictive Analysis encompasses a variety of statistical techniques from data mining, predictive modelling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events.

Prescriptive Analysis uses statistical models and machine learning algorithms to…